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The Story Behind The Brand
In 2018, I found myself at a crossroads.
A year earlier, I’d been involved in a car accident that left me with injuries affecting my mobility. I couldn’t sit for long, I was battling crippling migraines and blurred vision, and constant computer use made my fingers and wrists swell painfully. My job was office-based, but my body simply couldn’t cope.
After countless GP and A&E visits, and far too many strong painkillers, everything came to a head the day I drove myself to Medway Hospital for an MRI scan. As the radiographer prepared to start the scan, a sharp, stabbing pain shot through my head and I suddenly couldn’t catch my breath. The team rushed to help me, and before I knew it, I was in a wheelchair being taken to A&E Majors.
I remember sitting alone outside the consultation room, tears streaming down my face. I had never felt so frightened, isolated, or vulnerable. My family were miles away; all I could do was wait. Then a stranger wearing a British Gas uniform walked past, paused, and quietly placed a handful of tissues in my hand. That small act of kindness reminded me I wasn’t completely alone. To this day, he remains my angel.
Inside the assessment room, the nurses checked my vitals and tried to ease the pain, but even oral morphine didn’t touch it. When I was eventually given IV morphine in Majors, the pain was excruciating each drop felt like fire moving through my veins. In that moment, I genuinely thought it might be the end. I wasn’t ready. I hadn’t found my purpose. My children still needed me.
So I did the only thing I knew how to do: I prayed. I promised God that if He gave me another chance, I would never take my health for granted again. I would live a life of purpose and fulfilment.
After a few months of recovery, I returned to work without realising it would be my just weeks before taking summer leave to accompany my daughter on her theatre school dance trip on the Mediterranean with the M&S Bellissima cruise ship, I found myself on the brink of a complete mental and physical breakdown.
I knew I was done with the 9–5. When I returned from leave, I slipped my resignation letter already typed and waiting into my manager’s hands. I was mentally, emotionally, and physically drained. My health continued to decline; a severe chest infection kept me off work for what became almost three months. I never returned.
That was my turning point. I finally realised that if I didn’t prioritise my wellbeing, I risked losing everything including my life and the purpose I still hadn’t fulfilled. I knew one thing for certain: I could never return to a traditional 9–5. Then the pandemic hit. I was at home, jobless, and facing the unknown. There was no space to plan, no roadmap to follow. And in the stillness, I heard a question:
“What is it that you have in your hands?”
What I had were my experiences my pain, my resilience, my faith, my determination to heal, and my desire to help others do the same.
And from that, this brand was born.
A brand built on purpose.
A brand built on healing, courage, and reinvention.
A brand for people who refuse to let life’s hardest moments define them but instead transform them.
Welcome to the next chapter.
Welcome to a brand created from brokenness, rebuilt with purpose, and designed to help others rise.
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